June 12th, 2012
Dear Colleagues and Friends:
It is with absolute delight that I am able to announce to you the release of my second book, co-authored as was the first with my friend of over 40 years, Professor Cary Cooper.
The book is entitled The High Engagement Work Culture: Balancing Me and We (publisher: Palgrave-Macmillan), and is a journey which begins with the Crash of 2008, asking an important question:
Can’t we find a better way of running this capitalist system of ours?
Cary and I think we can, and not through the heavy hand of regulation which threatens to maim or even kill the one system which has brought prosperity to the world; instead, we suggest that our organizations need to make the decision internally to re-orient themselves away from selfish goals and behavior that ignore the world outside their walls, while at the same time building internal cultures which will drive the engagement of their workers to new highs. This in turn will, as our previous book demonstrated, drive their performance to new highs.
This is not pie-in-the-sky, it is being lived by some of the very best organizations in the world, two of which we have featured in the book: BMW and Whole Foods Market live and breathe these ideas on a daily basis and have the performance to prove their validity. BMW was good enough to provide me with an exclusive and lengthy interview with management board member and worldwide head of MINI and Rolls Royce brands as well as all motorcycles, Harald Krüger. As a possible future CEO of BMW (he is now featured increasingly in the press as “Crown Prince”), Herr Krüger’s comments in the book might make some news in the UK with his extremely favorable views on its workforce there! (working at Mini, Rolls Royce cars and an engine factory in the West Midlands of the UK)
Balance is a key concept in the book. Not just, as the subtitle suggests, between the demands of “me” and those of “we”, but also between aspects such as competition and cooperation. If we don’t take care of the balance between individual initiative and the needs of broader society, for example, we might kill off the animal spirits which have given us Steve Jobs, Richard Branson, Sergey Brin, Bill Gates and so many other entrepreneurial geniuses.
As we struggle with austerity versus government stimulus, veering from one to the other to try and revive the fortunes of much of the developed world, Cary and I believe there is a third way: a re-birth of our capitalist system based on the principles we detail in the book. It is a vision which works not just for a few, but for everyone, a tide which can raise all boats. It is working now in the very best organizations!
As David MacLeod, head of the very influential UK task force which examined all aspects of worker engagement for the government in 2009, has said of the book:
…..(we) “have written an important book, at an important time, on an vital topic.”
I invite you to take a look at our ideas in the book and see if you agree. Please send me your feedback, I will be delighted to hear from you!
It is available on Amazon in the UK: http://amzn.to/Ltj5Df
From July 3rd it will be available in the US and other worldwide locations. For example at Amazon.com: http://amzn.to/LjRMdY
thank you, and enjoy the book,
LinkedIn profile/contact: http://www.linkedin.com/in/davidbowlesphd